A marketing Research on mobile banking

A marketing Research on mobile banking Research plan The study plans to bridge the gap of knowledge in the acceptance and adoption of mobile banking among the consumers. The research will be an exploratory research. The reason for the choice of this methodology is due to its innovation of novel ideas that is required in the mobile banking market. Through exploratory study will provide new and clear concepts explaining the dynamics of mobile banking consumption.Advertising We will write a custom essay sample on A marketing Research on mobile banking specifically for you for only $16.05 $11/page Learn More Research problem The realization that the technology plays a critical role in the development of banking have adverse effects on the performance of the banking institutions and has led to reorganizations of the operation process and as well as the way banking processes are conducted. The most affected process is the customer services. Technological developments have caused banks to move from the traditional queuing services to the modern day where customers can reach banks at any place and at any time. In fact technological development has revolutionized the banking industry. One of the areas that have been affected is the communication. Technology is utilized by banks to enhance connectivity and communication as well as in other business processes including customer services. Mobile technology is one of the technological developments used by banks to increase the customer services. Currently, banks utilize mobile technology to allow their clients pay bills, receive updates in, plan payments as well as other aspects of consumer services while in their private life. The major issue is whether the consumers have adopted the technological developments in banking. Banks have not established whether the consumers have adopted the new electronic payment services as in mobile banking. In addition, it has not been established what factors affect the mobile adoption. These are the p roblems and relations that will be examined in this research study. Research objective The research study has the following objectives To investigate the adoption of mobile banking by the consumers To establish specific factors affecting the mobile banking adoption by the consumers. To formulate appropriate recommendations to the banking institutions and the industry regarding strategies that may enhance the adoption of mobile banking. Research hypothesis This study will test the following hypothesisAdvertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More H1: mobile banking is effectively adopted by the consumers and not influenced by many factors Ho: mobile banking is not effectively adopted by the consumers and influenced by many factors Research plan For this research to meet its obligations, it will be an exploratory research. The reason for the choice of this methodology is due t o its innovation of novel ideas that is required in the mobile banking market. Through exploratory, the research will come up with new and clear concepts explaining the dynamics of mobile banking consumption, set up main concerns, build up on operational explanations and improve on the final research design. The study is both qualitative and quantitative. The qualitative part will be based on the literature review while the quantitative will be based on data collected through a survey. The survey will consist of a questionnaire that will be administered to the sampled population of both mobile banking users and non-users. Data collection As a field survey, the information concerning mobile adoption and the factors afecting the adoption will be collected through administering properly designed research questionnaires, observation alongside conducting well-structured in-depth interviews to the unbiased selected users and non-users of mobile banking. The well-designed research question naire will be administered to 60 users and 40 non-users. Each part of the questionnaire will constitute key items that suitably attend to the research questions. For instance, part one will constitute whether the consumer have embraced the mobile technology in banking services while part two will elicit factors that may have contributed their adoption or not of the mobile banking. Other parts will generate insights amidst offering recommendations to the organization to adopt or abandon the employees training strategy to augment success. Some items in the questionnaire will throw light on the mobile banking services and its impact on the consumers along with the consumer knowledge of existence of such services. The questionnaire will thus be made of both open and closed ended research questions and this is believed to be of great significance to the researcher since it will assist in performing data analysis. Minor research tools namely direct observations, personal in-depth intervie ws and occasional conversation will be used to collect primary data. Conversely, secondary research data will be acquired from the banking institutions, industry records, and other documents, which contain mobile banking information as well as its successes. For this particular case, the researcher intends to trace the mobile banking history and its adoption successes over the past years from the research secondary sources. Different scales will however be applied in the survey questionnaire during data collection to ensure the scales reliability and validity of some research questions.Advertising We will write a custom essay sample on A marketing Research on mobile banking specifically for you for only $16.05 $11/page Learn More For example, ordinary scale will be applicable in various research questions given that most questions will measure knowledge, feelings and experience. In contrast, the scale reliability will be made certain via applying the repeat ability and internal consistency concepts. This implies that, the questionnaire will comprise of different questions asking about the same thing yet in a very different way. Finally, split half technique will be applied to attain internal consistency. Data analysis In order to ensure logical completeness as well as response consistency, the acquired data will be edited by the researcher each day to be able to identify the ensuing data gaps or any mistakes that needs instant rectification. When data editing is completed, the collected research information will definitely be analyzed qualitatively and quantitatively. For example, any data that will have been collected through in-depth interviews and secondary sources such as the mobile banking files and the banking organizations documents will be analyze by means of content analysis along with the logical analysis techniques. Furthermore, from the acquired independent variables values such the number of customers using the mobile bank ing services and the institutional success measured in terms of total output or general productivity, regression analysis will be applied to establish the correlation that exist between mobile banking services and the success of those institutions. To obtain the best correlation approximation values, the study quantitative data analysis will be carried out by utilizing the integrated approach. Further quantitative data analysis techniques including percentages, frequency distribution and deviations will be used to determine the research respondents’ proportions that chose various responses. The method will be applied for each group of items available in the questionnaire that ideally corresponds to the formulated research question and objectives. Line graphs, tables as well as statistical bar charts will be used to maker sure quantitative data analysis is simply comprehensible. The findings indicate mobile bank services, in delivering the services to the clients, try to elimi nate the impediments that the customers face from the conventional banking delivering of the services. The obstacles were identified to be from a diverse combination of items that are replicated from the obstacles in supply part of services. In addition, the hurdles are reflected from the obstacles associated with the purpose of cell phones as a means of conveying information from the part of the client in the delivery of services.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The study also indicated that mobile banking has achieved tremendous acceptance among consumers compared to other ways of banking such as internet banking that is still at its developing phase. Consequently, consumers have perceived mobile banking as the best way of carrying out banking transactions. According to the institutional studies, 80% agree that the mobile banking sector has made major strides in the delivery of services due to the rapid acceptance by majority of consumers. However, the approval pace of mobile banking among consumers is not equivalent to the rate at which technology advances. Therefore, many factors were found to have a strong influence on the way consumers perceive and adopt mobile banking. The impact of the increased technological advancement has compromised the proficiency of service superiority because services are initiated in the premature phases due competitiveness as well as outlay constraints. Consequently, the clients’ responses to the cons umption of services are low because they think their needs are not considered. For instance, the customers feel that the adaptability of sustaining item services is inadequate. Moreover, emphasis on expertise has an impact of overlooking basic requirements for approval in the provision of services. Technology has enabled mediums of creating new supply channels as well as communicating attributes of technology. Conversely, delivery involving technical knowledge comes with its own shortcomings. For example, there is lack of composition of service delivery and worth creation. In addition, customers have to know how to use technology-based electronics to achieve optimal usage. An additional drawback in mobile banking is the functionality of cell phones in transacting banking services. Customers feel that the mobile phones are not effective in banking because for example, the cell phones have small keyboards leading to errors while accessing the services. Further, studies show that consu mers are dissatisfied by the confusing nature of the mobile phones while transacting banking services. Moreover, increasing concerns by consumers about transacting banking through wireless ways due to safety as well as significance of the services has had negative impacts acceptance of the service. Conclusion and Recommendations Results show that service providers must recognize the importance of client requirements when devising innovative services and products. Additionally, execution of information from familiarity of wireless banking should not be directed to the clients. As a result, banks have been able to make well-versed judgments in distributing assets as well as reduction of expenses. It is evident that cell phones bear a huge ability of enabling success in accomplishing monetary operations and has led to the attainment of expansion in the financial sector with ease and less expenses. Therefore, it is essential for banks to expand their banking services to enable accessibi lity of their services. As a result, government, supervisory bodies, service providers and all the stakeholders have easy access to the banking services from all regions. Further, implementing mobile banking services will bring on board non-bankers in the financial system. In addition, through creation of the understanding of mobile banking services among the people, they are able to embrace its use for personal gains.

7 Other Types of Pronouns

7 Other Types of Pronouns 7 Other Types of Pronouns 7 Other Types of Pronouns By Mark Nichol Think of a pronoun. Chances are, you will come up with a personal pronoun, such as he, she, it, them, they, us, and the like. But note that I modified pronoun with the adjective personal, which implies that there are other types of pronouns. As a matter of fact, eight classes of pronouns exist. Here’s an outline: 1. Demonstrative Pronouns This class of pronouns direct the reader’s attention to an implied noun: â€Å"I’m not going to eat this.† â€Å"That was quite an experience!† â€Å"What are these?† â€Å"I’ve never seen those before.† â€Å"Such is my understanding of the situation.† These sentences closely resemble the type in which the same words appear as adjectives for example, â€Å"I’m not going to eat this food† but in such case, they have a different identity: When they modify nouns, these words are called determiners. 2. Indefinite Pronouns Not to be confused with indefinite relative pronouns, described below, these are pronouns that act as nouns: â€Å"All were present at the meeting.† â€Å"Each was guilty in his or her own way.† â€Å"One has to keep up appearances.† â€Å"Good fortune comes to some.† â€Å"None of them showed up.† â€Å"Is anybody interested?† â€Å"Somebody is going to pay for this.† â€Å"Have you sent invitations to everybody?† There are many more indefinite pronouns than these: any, fewer, several, most, and other related words; these also function as determiners (adjectives): â€Å"I recognized several people at the party.† 3. Intensive Pronouns Intensive pronouns are simply personal pronouns with -self or -selves attached, such as in the following sentences: â€Å"I myself don’t have an opinion.† â€Å"She would have said so herself, but he beat her to it.† Intensive pronouns, like the otherwise identical-looking reflexive pronouns (below), are not essential to the sentence; omit the highlighted word in each of these examples, and the sentences still make sense without the intensive pronoun. 4. Interrogative Pronouns These pronouns introduce interrogative sentences: â€Å"Who are you?† â€Å"What is the meaning of life?† â€Å"Which way should I go?† Like some other types of pronouns, these can serve as determiners (sometimes called, in this role, interrogative adjectives). Sentences in which interrogative pronouns appear don’t always end with question marks: â€Å"I know who you are.† â€Å"She told you what the meaning of life is.† â€Å"They know which way to go.† 5. Reciprocal Pronouns These pronouns combine ideas, hence the name: â€Å"Have you met each other before?† â€Å"We shared our thoughts with one another.† The distinction in use is whether you refer to two people (â€Å"each other†) or to more than two (â€Å"one another†). 6. Reflexive Pronouns These pronouns have the same form as intensive pronouns but differ in that they refer reflexively to the antecedent (a corresponding noun the pronoun refers to): â€Å"I bought myself a new car.† (Myself is reflexive of I.) â€Å"Have you looked at yourself in the mirror lately? (Yourself is reflexive of you.) They are also essential to the sentence; if you omitted the highlighted word in each of these examples, the sentences would be incomplete. The erroneous use of reflexive pronouns in sentences such as â€Å"Jane and myself were there when it happened† (instead of â€Å"Jane and I were there when it happened†) is called an untriggered reflexive, because there was no antecedent to trigger the pronoun. (â€Å"Jane and I† itself is the subject. This subject is the antecedent of we in â€Å"Jane and I were there when it happened, but we didn’t see anything,† but there’s no need for a reflexive pronoun in that sentence.) 7. Relative Pronouns These are the type of pronouns that, as the name implies, relate words to other pronouns or to nouns: â€Å"Who were you talking to?† â€Å"I’ll find out which one is correct.† â€Å"The vase that was on the table is missing.† A subgroup of relative pronouns, the indefinite relative pronouns, lack an antecedent: â€Å"What were you saying?† â€Å"Whoever said that is asking for trouble.† â€Å"I’ll do whatever I please.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Math or Maths?50 Idioms About Roads and Paths40 Irregular Verbs That Can End in â€Å"-t†

Human Biological Science (Pathogens and Disease) Coursework

Human Biological Science (Pathogens and Disease) - Coursework Example Also, in case of a cholera outbreak, cholera cases may be controlled through quarantine as stated under the Commonwealth Quarantine Act 1908. Contacts between infected and non - infected persons should be controlled by monitoring contacts for 5 days from the date of exposure. The environment around cholera victims should be controlled. This can be done through disinfection of clothes and beddings used by cholera patients, and terminal cleaning of the rooms occupied by cholera patients (Department of Health, Victoria, Australia, 2007). The rate at which it grows is dependent on the amount of available nutrients. If nutrients are not available, the fungus enters the log stage. In this stage, it degrades the keratin found in the stratum corneum forming the appropriate amino acids that provide nutrients for reproduction and growth. Once nutrients are available, it enters the stationary stage whereby degradation of keratin slows down. The trichophyton uses its enzymes, proteases in particular to degrade keratin cells and produce nutrients for its survival. To prevent and contain the spread of trichophyton, it is good to ensure that there is enough aeration to the feet, wearing of socks that absorb sweat away from the skin, avoid wearing of wet socks or sharing socks, avoid sharing of towels, drying the feet thoroughly after washing them, washing the feet habitually with water and soap and changing socks and shoes regularly (Department of Biology, Davidson College, 2007). Malaria is transmitted when a female anopheles mosquito takes in the plasmodium gametocytes from an infected person. After 8 – 35 days, the plasmodium develops into its infective form which is transmitted to another individual through a bite of the infected anopheles mosquito. The life cycle is divided into 4 stages that are; growth, development, transmission and reproduction. It is complex as it has varying phases, time length

Proposed Sources, Strategy, and Method for Project Essay

Proposed Sources, Strategy, and Method for Project - Essay Example The paper will discuss the rationale behind the choices of recruitment and sampling methods. It will also describe permissions required for use of the data collected and determine a suitable sample size. The paper will also discuss the various strengths and weaknesses of the tentative recruitment strategy and sampling method. In formulating a research proposal, a researcher has to define the kind of data to be collected so as to give accurate results. The researcher needs to employ a data sampling method. Once the type of data required has been defined, data sources must be identified. These data sources may include research participants who need to be recruited for the research. The research requires a suitable recruitment strategy to get the suitable research participants. As suggested by Adler and Clark (2010), data that pertains to the financial performance of corporate companies would be sourced through financial statements of listed companies. They would also be sourced from other financial publications like minutes to General Meetings, magazines and newspaper articles as well as stocks listings. Meta-analysis of past quantitative research with a sample size of 1000 observations will be another data source. Surveys, interviews and portfolios of the companies will also serve as data sources. A survey will be conducted, with questionnaires sent to participants via mail and follow-up calls made to encourage response. Following examples by Teddlie and Tashakkori (2009), the research’s sampling frame will include corporate managers in the public relations, marketing, accounting and finance departments. They would represent companies listed on the stock exchange as these companies’ financial records are accessible to the public. A survey questionnaire would be sent to the specific manager by mail. A cover letter would be included that explains the need for the research and what the respondent is

Catholic Areas of Europe before 1570 Essay Example | Topics and Well Written Essays - 1000 words

Catholic Areas of Europe before 1570 - Essay Example The process is still viewed by many European observers as favourable.4 Aside from increasing wealth through world trade and bartered products, ties between the Old World and the new world were discovered. They also believed it introduced Christianity. The conquest of the Americas and expansion to the rest of the world were said to have brought about the best as well as the worst of European civilization. Resources were greedily plundered and the natives were brutally repressed and enslaved in attempts to create news institutions and convert the natives to Christianity. In any case, the Europeans had begun to change the face of the world in an effort to export their religion, culture, and language to all corners of the earth.5 "Christianising" brought in wealth for Spain's new colonies in Latin America mainly from silver. In 1545 silver was discovered at Potos, in modern Bolivia. After delivering European goods needed in the colonies, convoys of Spanish caravels would carry back to Sp ain gold and silver together with a 20% share of the Spanish crown.6 But the rise of the Reformation (1517) had inflicted serious wounds on the Church, when so many priests defected.7 II. Religious allegiance Massive campaign to Christianise. Catholic Europe had been confined to one geographical area for almost a thousand years. The Crusades which saw them beyond frontiers had largely failed.8 The religious orders early on, had obtained broad powers in the colonies so that the Franciscans, the Dominicans and the Augustinians carried out a massive campaign to Christianize the natives, especially in New Spain. Lands outside Europe provided a strong attraction, and desire for wealth was the main motivation of the early explorers, though spreading Christianity was also an important factor.9 Mixed motives. All with "God, glory, and gold" as the primary motives of the voyages, several were carried out in the first two decades of the sixteenth century exploring the eastern coasts of both North and South America. Vasco Nuez de Balboa, a Spanish explorer, led an expedition across the Isthmus of Panam, reaching the Pacific Ocean in 1513, and Ferdinand Magellan in 1519 sailed through the Pacific Ocean and reached the Philippines, where he was killed by the natives.10 III. Economic Development Beginning a new era. European adventurers like Magellan were hardly aware that they were beginning a new era, not only for Europe but for the peoples of Asia, Africa, and the Americas. They marked the beginning of a process leading to radical changes in the political, economic and cultural life of the entire world.11 More wars. The imperial age saw that the population of the lands of the united monarchy amounted to 8,500,000 in the 1590s, a level which was not surpassed for two hundred years. Emigration to the Indies averaged to about 2,000 people a year. The European wars were fought almost entirely outside Spanish soil, and the proportion of European mercenaries in 50,000 to 70,000 troops being maintained by the crown increased steadily, especially in the closing decades of the

View Of Men And Women Media Media Essay

View Of Men And Women Media Media Essay Of the many influences on how we view men and women, media are the most pervasive and one of the most powerful. All forms of media communicate images of the sexes. Many of these media perpetuate unrealistic, stereotypical, and limiting perceptions. From a very young age, people are subjected to norms or standards for how each gender should act. Advertising is necessary today. Whether you have a small business or a large one, you must tell groups of people who you are, what you sell, and where you are located. You must tell them when they wish to hear or read about such things.TV advertising affects gender identity by reinforcing stereotypes. Advertisers carefully create their TV advertisements to send a particular message about gender. Television advertising plays an important role on changing consumer behavior and attitudes and gave consumers new patterns about identity. In my research I would like to focus on the fact that  the formation of gender identity and the inequality of g ender are due to many internal and external factors. I will also try to show that TV is the most common media that represent the difference of gender and influence our view to the state and position of men and women and  I will also attempt to specify gender stereotypes, which are used in advertising as a persuasion technique. LIST OF TABLES Table 1. Table one: Favorite Television Channels of students of the UNIVERSITY OF JENDOUBA Higher Institute Of Human Sciences LIST OF FIGURES Figure1: Chart 1: The impact of TV on the development of gender identity. Figure 2: Chart 2: Making the appearances to the model presented in TV advertisement LIST OF SYMBOLES TV: Television Ads: Advertisements INTRODUCTIOIN   The world is moving towards progress in every walk of life. But when we look towards societies, it feels as if something is still missing. Social issues are matters which directly or indirectly affect many or all members of a society and are considered to be problems related to moral values. Social issues include poverty, violence, corruption, bribery, suppression of human rights, discrimination, crime, killing in the name of honor, gender identity and inequality in rights etc. Mass media play a significant role in a modern world, by broadcasting information  in fast pace and giving entertainment to vast audiences. Media is a pervasive and profoundly influential socializing force.   It is the most powerful tool of communication. It helps promoting the right things on the right time. It gives a real exposure to the audience about what is right or wrong. Even though, media is linked with spreading news, it helps a lot to inform us about the realities and it has a constructive r ole to play for the society. Media consist of press, television, radio, books and the Internet. The latter is now the most developing medium; however, TV also has a wide field of influence.  TV is the most powerful common type of media due to its extensive worldwide spread. It plays a significant role in the development of many social issues. It plays an important role in order to focus on the social issues in almost every era. It is the most commonly media used by people in our daily lives, it insinuates messages into our consciousness at every turn. Today News Channels are spokesperson of some social issues, which helps us to estimate the realities of lives. By creating a certain type of message, TV can manipulate peoples attitude and opinions.  Ã‚  All forms of advertisement in TV communicate images of the sexes, many of which perpetuate unrealistic, stereotypical, and limiting perceptions.  Advertising has the power to persuade, the power to influence the mind and shape destiny. It has the power to cha nge markets and improve profit margins. Advertising has short-term power conveying new information, building awareness, enhancing credibility, and long-term power conveying brand image, attaching emotional values to the brand, building positive reputation, etc. The prevalence or predominance of power of gender and formation of identity, in the media and especially TV, is one of the most important issues now a day.  Gender identity develops through a process of differentiation: interactions of biological, social, and cognitive-learning factors that occur over time. Differentiation means that a basically similar structure develops differently depending upon the influence of other factors such as media. In other word various influences increase the difference between the sexes.  Ã‚  At birth, almost all children are socially labeled as either a girl or a boy, based on the appearance of the external genitals. The child begins to develop a body image of the self as a girl or a boy. After the child acquires language, by eighteen months to two years, the child can label the self as  girl  or  boy.  This is the early expression of gender identity. Learning of some aspects of gender identity occurs at biologically sensitive periods of ti me and once it is learned it is difficult to alter. All societies partition some aspects of human existence into two distinct roles of male and female. The specific content of female and male gender roles varies among different societies. These characteristics may or may not be closely related to the biological functional differences between females and males. The difficulty that children face in the learning process is determining which characteristics are gender-linked and which are not. Children develop gender-identity constancy by five to six years of age. Gender is the idea that if a child is a girl, she will always be female and will grow up to be a woman; if a child is a boy, he will always be male and will grow up to be a man. These continuities are not obvious but must be learned. Gender identity is consolidated through social experiences and gender characteristics, which may include games, changes in the sexual characteristics of the body and media. Usually these changes are consistent with the gender identity and gender rol e. These physical changes must be incorporated into the gender identity. Standards of feminine or masculine physical attractiveness change from childhood to adulthood, as do other aspects of gender roles. Social pressures intensify for conformity to female or male gender roles. In addition, the sex hormones fuel romantic and sexual interests. Sexual orientation, as heterosexual, bisexual, or homosexual, also becomes part of an adult gender identity and role, although it originates much earlier in development. Although gender identity as man or woman is stable, some of the content of an individuals gender role may change over a lifetime because of changing social norms, a move to another society or over the impact of media. The conceptualization of the self as male or female is a basic part of human identity in all societies. A distinctive gender identity may be linked to sexual behavior and cross-gender social presentation in different parts of the world. This gender identity includes individuals who do not fit into the societys traditional masculine or feminine sex roles. With great satisfaction we were then able to assert that sex is a biological designation, and gender is a set of socially constructed expectations for women and men. That distinction permitted us to make claims about material conditions, historical moments, and cultural pressures. In short, the separation of sex and gender allowed us to point to social constructions, not biological. Also  gender is called a gender  because it was originally called a sex but sex was too inappropriate for kids so they came up with a new word for the same meaning. To sum up things,  Gender Identity  refers to a persons private sense of, and subjective experience of, their own  gender. This is generally described as ones private sense of being a  man  or a  woman, consisting primarily of the acceptance of membership into a category of people:  male  or  female.  All societies have a set of gender categories that can serve as the basis of the formation of a  social identity  in relation to other members of society. Basic gender identity is usually formed by age three and is extremely difficult to change after that.  Although the formation of gender identity is not completely understood, many factors have been suggested as influencing its development. Biological factors that may influence gender identity include pre- and post-natal hormone levels and genetic makeup.  Ã‚  Social factors which may influence gender identity include ideas regarding gender roles conveyed by family, authority figures, mass media, and other i nfluential people in a childs life.  Child are often shaped and molded by the people surrounding them by trying to imitate and follow. Ones gender identity is also influenced by the  social learning theory, which assumes that children develop their gender identity through observing and imitating gender-linked behaviors, and then being rewarded or punished for behaving that way.  In some cases, a persons gender identity may be inconsistent with their biological sex characteristics, resulting in individuals dressing and behaving in a way which is perceived by others as being outside cultural gender norms.   In short  Gender is one of the most studied social paradigms as it is the main paradigm that people use in determining how to act and interact with others. For this reason, it is important to look at the ways in which individuals receive messages about gender norms from media and especially TV because television advertisements is the most common and used medium that transmit cultural ideas about gender, help to socially construct gender and affect the way that people think about their own gender, and contribute to the ongoing social stratification of genders in society. Literature Review Televisions effect on viewers is a subject that has been extensively studied in the last twenty years and whose impact extends farther than most people realize. Many studies have focused on how television advertisement affects the formation of gender identity. Gender Identity Formation and Gender Role Sociologists are particularly interested in gender identity and how it determines gender roles. Genetics, hormones, differences in the brain, and socialization all interact to mold a persons gender identity. In order to understand gender identity development and related issues, definitions must be emphasized for clarity. Gender identity refers to the feeling that you are male, female or transgender. In other word, according to WIKIPIDIA Gender identity  refers to a persons private sense of, and subjective experience of their own  gender. This is generally described as ones private sense of being a  man  or a  woman, consisting primarily of the acceptance of membership into a category of people:  male  or  female.  All societies have a set of gender categories that can serve as the basis of the formation of a  social identity  in relation to other members of society. Many things contribute to the formation of gender identity, including cultural differences societ y, family and factors that are in place before birth. In one hand, Cross cultural findings show that variations in gender role between different cultures are consistent with the idea that gender role behavior is learned. The study of Hofstede identified five distinct cultural dimensions that served to distinguish one culture from another. Masculinity (MAS)  is one of these five dimensions it refers to how much a society sticks with, and values, traditional male and female roles. High MAS scores are found in countries where men are expected to be tough, to be the provider, to be assertive and to be strong. If women work outside the home, they have separate professions from men. Low MAS scores do not reverse the gender roles. In a low MAS society, the roles are simply blurred. You see women and men working together equally across many professions. Men are allowed to be sensitive and women can work hard for professional success. For example, and of course according to the study of Hofstede, Japan is highly masculine with a score of 95 whereas Sweden has the lowest measured value. In addition (according to Hofstadters analysis), if you were to open an office in Japan, you might have greater success if you appointed a male employee to lead the team and had a strong male contingent on the team. In Sweden, on the other hand, you would aim for a team that was balanced in terms of skill rather than gender. On the other hand, Socialization, or the process by which a child learns the norms and roles that society has created for his or her gender, plays a significant role in the establishment of her or his sense of femaleness or maleness. If a child learns she is a female and is raised as a female, the child believes she is female; if told he is a male and raised as a male, the child believes he is male. From the birth, most parents treat their children according to the childs gender as determined by the appearance of their genitals. Parents even handle their baby girls less aggressively than their baby boys. Children quickly develop a clear understanding that they are either female or male, as well as a strong desire to adopt gender-appropriate mannerisms and behaviors. This normally occurs within two years, according to many authorities. In short, biology sets the stage, but childrens interactions with the social environment actually determine the nature of gender identity. However, parents do not directly teach gender role behaviors to their children through selective reinforcement and punishment but that children acquire gender appropriate behaviors nonetheless. It may therefore be that the learning of gender role occurs through processes other than those specified by social learning theory. Social learning theory has difficulty explaining how childrens understanding of gender ch anges over time. It also cannot easily account for how childrens preparedness to imitate a gender role behavior depends more on whether the behavior is seen as gender appropriate than the sex of the model demonstrating it. The main way that gender behaviors are learned is through the process of observational learning. Children observe the people around them behaving in various ways, some of which relate to gender. They pay attention to some of these people and encode their behavior. At a later time they may imitate the behavior they have observed. They may do this regardless of whether the behavior is appropriate or not. The child is more likely to attend to and imitate those people it perceives as similar to itself. Also, the child will also have observed the consequences of her parents behavior and will be motivated to imitate the behavior it has seen reinforced and avoid imitating the behavior it has seen punishedà ¢Ã¢â€š ¬Ã‚ ¦ For example, imagine three siblings, Raed (4 years), Aziz (5 years) and Ranim (6 years). Ranim and Aziz plays dressing up and both put on dresses. Their dad reinforces Ranim for this, by saying she looks pretty but punishes Aziz by saying he looks silly and boys should not dress that way. In future, Ranim is more likely to wear dresses and Aziz is less likely. Raed, who has been watching all this, is unlikely to imitate the behavior of wearing a dress because he has seen his brother (who he perceives as similar to himself) getting punished for doing it. Children around the age of two years playing at home with their parents, recording the reinforcements and punishments the parents provided. Boys and girls were reinforced and punished for different behaviors. Boys were reinforced for playing with gender appropriate toys (e.g. bricks) and punished for playing with dolls. Girls were reinforced for staying close to the parent and punished for rough and tumble play. This confirm that boys and girls are reinforced for gender appropriate and punished for gender inappropriate behavior, lending support to the idea that gender role behavior is learned from the childs environment. How TV affect the Development of Gender Identity As well as, just as a mirror reflects the visual image of ourselves, we also rely on an even bigger mirror to reflect back a reality of ourselves in a collective environment: mass media. It is through this mirror that we are able to understand our identity through a social reflection of reality. Mass media, and specifically television, have impacted the amount and context in which images and cultural symbols are exchanged across physical and cultural borders. According to Clive Barnes (b. 1927) British drama critic, Television is the first truly democratic culture-the first culture available to everybody and entirely governed by what the people wants. The most terrifying thing is what the people do want. In addition Anthropological accounts suggest that the growth of TV has had large effects on a wide range of day-to-day lifestyle behaviors, including latrine building and fan usage. Television today is the first and foremost storyteller, unlike olden days when parents, schools and books told most of the stories. TV presents to us stories about what is good and bad, the happy and sad, the success and the failures and it tell us who is on the top and who is at the bottom.   Furthermore, the influence of TV advertising on gender identity clearly seems to be a daily situation. Actually, TV publicity objective is to directly attack the human personality to develop certain attitudes and postures in relation to certain products, TV programs, goods and services, politic movements and other related organizations and social economics movements this create serious problems and consequences on personal identity and free personality evolution. When we see the front of an advertisement in TV we tend not to see the headlights and the grill as a symbolic representation of the human face, because instead, we see the TV as an image in and of itself. Yet the image of the TV itself represents a broader connection to our identity for it contains a takenà ¢Ã¢â€š ¬Ã‚ for granted symbolic reflection of our own nature. In short throughout human collective consciousness, the impact of images and symbols on the construction of identity is integral in our definitions of self. Whether we like it or not, our world is no longer contained by the constructs of geographic boundaries. No longer are we limited to our natural born surroundings; due to TV we now have access to information, ideas and culture from any place on the globe. Our generation is now confronted with the complexity of choice to be whoever you want to be. Identity is up for mass media and TV in special which brings exposure of ideas of choice and freedom to all who have access to its message, regardless of their former national or cultural identification. This Information Revolution carries its own implicit and explicit agendas across borders and cultures, whether welcomed or not. It has provided modern human beings with new abilities and skills, allowing them to acquire an incredible capacity in the manipulations of culturoà ¢Ã¢â€š ¬Ã‚ symbolic elements. This everà ¢Ã¢â€š ¬Ã‚ growing electronic media technique for rapid global and instant transmission around the world of the oral and written words, ideas, beliefs cultural values, voices, images and so on, has already reached a sophisticated and impressive level. These mediaized cultural symbols heavily influence the interaction, analysis and constructions of collective identity, manipulating our perception of who we are both as an individual and as part of a specific cultural group. Television rely on cultural symbols, which are instrumental to our basis of cultural identity and knowledge, thus it can be inferred that television as a visual medium is the most influential mouthpiece of group identity. With satellite television, more accessible and affordable than change our perspectives of ever before, it is not hard to imagine that television is the most direct and influential way to spread information, ideas or symbols. According to Marie Winn and her  essay  Ã‚ «The Plug-In Drug,  » television has various negative effects on our society today. In her essay Winn explores the ways in which television has harmfully caused disruptions with the quality of family life, rituals, and values. She recognizes there is a problem with society and the way in which it is consistently influenced by television. I am able to agree with Winn on this point, but I do not feel that the totality of the influence is negative. Television today has a lot of positive effects and influences on our society and our Tunisian culture; it gives us helpful information, various forms of  education, and entertainment Throughout the years, the Tunisian people have come to rely on the television and all it has to offer. The television with its multi-purposes has positively affected our society through its means of information, education, and entertainment. We as Tunisian people have become a part of a society which is greatly influenced by the television. Furthermore, this influence has been proven to affect the quality of family life, as Winn mentions in her article  «The Plug-In Drug.  » The positive effect of television on our society as a whole, and the knowledge it provides is far greater than this quality of life that she mentions. I must admit that there are both positive and negative aspects that come out of our televisions today, but I feel that the positive effects definitely outweigh the negatives when it comes to the importance of information, education, and entertainment for our society. The Impact Of TV Advertisement On Gender Identity Gender representation, on the smallest scale, has, always, been important for one to understand what it means to be male or female. So to look at it in terms of advertising and specially advertisement presented in TV, which is considered the most powerful and influential medium in the society, is to look at it with a more serious eye. From the images inflicted upon us in TV we see man and woman different. For a man that means being tough, intelligent, serious, competitive and business minded while for a woman, that means having beauty, elegance, passivity and good domestic ability. According to the article of Jessica Furgerson, The Influence of TV Advertising on Gender Identity, a Research conducted in 1998 notes that TV commercials show boys as active and dominate, yet shows girls as giggly and shy. TV commercials also demonstrate what type of behavior is appropriate for boys and girls by dictating which toys are for girls and which toys are for boys. The representation of how boys and girls should act and what they should play with sends a message to the viewer of what is appropriate, thus shaping the gender identity of the viewer. The impact of TV advertisement on males identity Positive impacts TV advertisement presented men as rational, ambitious, smart, stable, competitive,  powerful, independent, and tolerant. He is also Strength, performance, and skillful. In addition he is the Cultural standard may be because in society and especially our Arab societies Men have considerably more economic and political power than women, According to the article of Jessica Furgerson The Influence of TV Advertising on Gender Identity Television advertisers place men in two distinct roles: the bread winner and the heterosexual male. Initially, TV advertisements commonly depict men as knowledgeable, hard working, powerful and successful; this depiction tells men that to be a man you must take care of your wife and kids and possess these qualities. Negative impacts According to the document Gender issues in the Media  , masculinity is often associated with machismo, independence, competition, emotional detachment, aggression and violence. Despite the fact that men have considerably more economic and political power in society than women, these trends although different from those which affect women and girls are very damaging to boys. This means that Men are associated with emotional detachment, aggression and violence. For example most of the toys presented in TV for young boys are all toys of war like pistol, tank and sword. This teach young boys how to be violent and make him aggressive, hard and sometimes without feelings. Children learn from these advertisements that the suitable character for him is to be violent and aggressive. That is TV advertisement affect negatively the gender identity of men. The impact of TV advertisement on females identity Positive impacts In TV women are attractive, sensitive,  romantic, warm, peaceful, fair, submissive, timid and desirable. In addition, Women are patient, happy and sociable as it is said in the Essay (the influence of TV on gender identity) which was wrote by  anaconda,  University, Bachelors,  A+,  May 2005 Housewives are seen as happy to serve others and to relinquish their spare time and personal needs; all in an effort to insure that their families fell loved and cared for. She is presented in advertisements as the good wife and the strong and patient women who spend the spare time in looking after children and doing the best to make all members of society happy. b. Negative impacts According to the article of Jessica Furgerson The Influence of TV Advertising on Gender Identity TV advertisements cast the female character in one of two ways: the home maker or the sex object. Initially, women are consistently shown in the home, supermarket or shopping in order to reinforce the role of the woman in the domestic sphere. On the other hand, women are also portrayed as sex objects, almost always shown in provocative clothing delivering a clearly sexual message. By continually telling women that they should be doing these things, viewers see such behavior as the norm and frame their gender identity around it. In addition TV emphasizes traditional roles and normalizes violence against women. Women are usually in the home, performing domestic chores such as laundry or cooking; as sex objects that exist primarily to service men; as victims who cant protect themselves and are the natural recipients of beatings, harassment, sexual assault and murder. Furthermore and according to an Essay (the influence of TV on gender identity) which was wrote by  anaconda,  University, Bachelors,  A+,  May 2005 Day time advertisement on television tend to portray men in stereotypical roles of authority and dominance, while women are associated with traditional roles of housewife. She also said that Females are shown maintaining the perfect household, with their primary goal being to take care of the house their husband and or family. The reason for this could be the fact that men dominate the workplace. According to an article of Dow (1995:200, cited in Holtzman 2000:80) 3% of directors in general ar e women. The advertising industry itself has a particularly high man to female ratio and based on statistics produced, it was revealed that only 17 out of 244 advertising directors were women and in an industry so greatly dominated by men is it not likely that consciously or subconsciously the adverts produced will be biased. This means that Women are unimportant or invisible and play a second role in society and less likely to be shown in TV. Even with the bigger freedom of choice given to women nowadays we are still to a certain extent living in a society which looks through the males gaze where women are still being portrayed as being dependent on men. Evaluating TV Advertisements As we have mentioned above TV advertisement impact negatively the consumer and especially their gender identity. Evaluating TV advertisement is better both for the advertisers and for the consumers. On the one hand the type advertisers use to keep stores name and merchandise before the public. With advertisements you remind people week after week about your regular merchandise or services or tell them about new or special services or policies. In addition advertising should create in the minds of customers the attitude you want them to have about your store, its merchandise, its services, and its policies. To some degree, all advertising should be evaluated because it is your reputation builder. Evaluating advertising requires tracking and analyzing message. Therefore, both marketing professionals and advertisers employ a variety of techniques to evaluate the success of TV advertisements. In addition to that and essentially, measuring results means comparing sales with advertising. I n order to do it you have to start early in the process before you even make the advertisement. Also you must listen to what people say about your advertisements and of course take it into consideration. In doing so, advertisers must discover their mental framework within which any comment about their advertisement was made and find points which reinforce believability and a feeling that your product fulfills some wish or need. However, you should not be misled by what people say and you must see that their advertising does the job they want it to. On the other hand TV advertisement must be evaluated for the benefit of consumer and to protect him from any types of delude. Furthermore, it is important to assess the impact of TV on consumer and especially its impact on the creation of gender identity and gender role representation. The consumer protection organization should be present in doing this and I think that the creation of a new brand under this organization which main role is an protecting gender identity from stereotypes in media in general and in TV advertisement in specific in now a day a need. In addition Parents and teachers can have a much greater impact on a childs development than the media to which the child is exposed. They must teach and explain to children to understand that media do not reflect reality; that they communicate implicit and explicit values; and that they can influence the way we feel and think about ourselves and the world, are vitally important lessons towards achieving a society in which wom en and girls are seen and treated as equal to men and boys. METHODOLOGY The main aim of this chapter is to present the survey methods used to conduct this research. Therefore interview and questionnaire were included in this research process as method or instrument of data collection. Primary source: interview and Questionnaire Interviews Interviews: are questionnaires administered in person. I rely on the use of it because it is most personal and produce better rates. In fact, direct contacts were made with a group of students of the UNIVERSITY OF JENDOUBA Higher Institute Of Human Sciences (Each student was asked alone). The interview will deal with how people identify themselves and what their lifestyles are. Questionnaire The questionnaire will give us information about how TV affects the development of gender. It is designed the same students who respond to the interview. First I use the questionnaire because it is Practical and it can bring a Large amounts of information can be collected from a large number of people in a short period of time and in a relatively cost effective way. It can be carried out by the researcher or by any number of people with limited affect to its validity and reliability. The results of the questionnaires can usually be quickly and easily quantified by either a researcher or through the use of a software package. It can be analyzed more scientifically and objectively than other forms of research. When data has been quantified, it can be used to compare and contrast other research and may be used to measure change. Secondary source: advertisement presented in TV In my research I relay on the advertisements presented on vario

The Controversy Surrounding Computer Cryptography :: Technology

The Controversy Surrounding Computer Cryptography The topic of cryptography is being debated in the computer lately, especially since September 11, 2001. To begin with, though cryptography is secret writing or the enciphering and deciphering of messages in secret code or cipher. Cryptography has become very popular in all aspects of life that deal with computers, which is almost every aspect of our daily lives. Ever since the mid-seventies, cryptography is the new way of keeping information secret or private. However, just how good and safe is cryptography? There have been many forms of codes that were used to send messages from group to group or person to person. One of the first know type of secret messaging was done by the Spartans of Ancient Greece around 484 to 425 BC. Secret messages were written on wooden tablets and covered with wax to make the tablet look like wood again. The message could then be read after the wax was removed. The slaves trying to escape used another type of secret messaging. Some messages that they would use to signal each other were quilts. Certain patterns on some quilts gave directions to these slaves in how to escape into Canada. In addition, they used secret words to help guide their fellow slaves to freedom. One such code phrase was "Follow the drinking gourd." This referred to the Big Dipper in the night sky. Because most slaves traveled at night because it was safer, that phrase gave them directions to their freedom. Those were just a sample of early types of secret codes. Modern cryptography is far more complicated. It consists of long mathematical formulas that to most people looks like total gibberish. However, these formulas turn a normal sentence into undecipherable code. Modern encryption codes are used daily throughout our daily lives For example they are used widely throughout he Internet for security purposes.